Introduction to eCommerce
Reading time: 2:14
Using eCommerce software to sell goods or services for your business is one of the quickest ways to reach more customers and drive sales from your website.
Let’s look closer at the benefits of eCommerce software and how it can help your business.
Introduction to eCommerce software
Time to watch: 2 minutes, 20 seconds
What is eCommerce software?
eCommerce software helps you sell your products or services through an online storefront, while promoting your brand.
It also streamlines managing your inventory, adding or removing products, taking payments and other day-to-day tasks in a manner your customers are accustomed to and expect.
Adopting eCommerce software helps by enabling you to oversee your entire sales operation efficiently, even if you feel like you lack the technical knowledge.
Why should you care about eCommerce?
Figures from the Office of National Statistics show that revenue generated from eCommerce sales in the UK has increased by almost 40% to £693bn over five years.
If you’re looking to grow your business, adopting eCommerce software could be the answer.
Is eCommerce software right for you?
eCommerce software might be right for you if you want to:
- advertise your products or services online
- simplify tasks like taking payments, listing products, raising receipts and managing reviews
- meet your customers’ needs, as many turn to shopping online
- create personal online experiences for your customers
- manage your inventory in real-time
However, eCommerce software might not be right for you if you don’t have stock to manage, or only use one tool for your entire business like an online selling platform.
It’s important to note that eCommerce software will charge you a percentage or fee on each transaction in addition to the cost of buying the software.
How eCommerce software can help your business grow
Once up and running, eCommerce software helps you to manage day-to-day tasks including selling online, adding product descriptions, setting prices and managing your stock levels.
In many cases, eCommerce software enables you to extend your existing website to sell your goods or services, while providing a seamless experience for your customers.
Adopting this software also allows you to reduce time spent on repetitive tasks, so you can focus on elements of your business to help it grow.
eCommerce software can help you create a more personalised shopping experience when selling online, too.
By providing clear, good quality data essential for understanding what your customer wants and needs, you can tailor the shopping experience, manage promotions and customer accounts.
As more customers look to shop online, a new approach to eCommerce can assist in taking your business into new markets and territories.
eCommerce software can help you depend less on more traditional and expensive routes to market – ideal if you’re looking to stay in control without depending on a separate marketplace.
If you’ve considered eCommerce software before, but didn't know how to implement it into your business, or how it would be paid for, you’re not alone. Many businesses feel cost and knowledge are barriers to adopting new digital technologies.
Would eCommerce suit my business? explains more about eCommerce software features, including an overview of your sales operation and help to create a shopping experience unique to your brand.
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